The internet has become the great equalizer in the marketing world. A long time ago it was only the companies who could afford lengthy and expensive marketing campaigns on television, radio and newspapers that flourished. Today those forms of marketing are becoming obsolete. DVR's allow you to skip commercials, the radio has been replaced with iTunes and newspapers/magazines are finding more of an impact online than in print. When it comes to Small or Micro Cap Corporations, as well as investors, the advantages are certainly easy to see with internet marketing.
How can an up-and-coming small soda manufacturer compete with the big boys? They can't, not only from a consumer standpoint but from a marketing standpoint as well. Despite being one of the most recognizable brands in the world, the top brand still spends millions of dollars a year in marketing. However, with internet marketing the playing field is leveled. Here it is quality over quantity and the consumer or investor can find you. A strong internet marketing campaign can and will make all the difference for a company trying to grow, regardless of the field it is in. No other outlet allows you to market and educate potential investors like the internet does.
Social media is truly where the internet marketing ball began rolling and the irony is it was unexpected. Today news outlets are more concerned with how many followers they have on Twitter than TV rankings. The reason is because someone has to sit in front of a television and actually see a commercial for it to have an impact. But when you market on the internet that person will find you through social media and search engines.
So how does this impact you as you are trying to find investors? The same way. An investor can now find your company, learn about you and see what makes you stand out from the popular brands. There is something that makes you unique, something that makes you different from the titans of your industry and the internet is the perfect platform to show potential investors. This is why companies that offer investor relations services focus on building an internet presence. They have to offer the cutting-edge information an investor is looking for.
Investor relations are key to helping a company thrive which is why an up-and-coming company must get in the game of internet marketing. Always remember on television you have viewers, on the internet you have friends and followers.